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The Pickup Game
It's hard to believe that the pickup truck sector generates over a billion dollars a year in revenue, but it does. Expensive workshops and training films promote the idea that alpha males are biologically drawn to women. These ideas are based on myths and manipulation.. To be a 21st-century Casanova, men must learn how to overcome their shyness and become socially powerful. In any case, that's how it's advertised on the brochure. Self-published book How to Get the Women You Desire Into Bed by Ross Jeffries in 1992 spawned a generation of aggressive web marketing macho males. With exclusive access to the movement's founders and present leaders, this gripping exposé dismantles the "date and mate" procedures pushed by modern snake-oil sellers. Anyone who is desperate enough to succumb for their deadly promises will be taken advantage of by these self-help-style seminars, which can be found anywhere from chat rooms to conference rooms.